GreenWays Outdoor
THE PROJECT HAS BEEN COMPLETED!
Vidzeme Tourism Association, partner of the Consortia led by the European GreenWays Association, will participate in a new European Commission project GreenWays Outdoors. The project is expected to start in summer 2015 and will last for 18 months. VTA's project budget is EUR 28 800, and members from several Northern Latvia municipalities that have former railway lines traversing their territorries have already shown great interest to take part.
The "Greenways Outdoor" objective is the creation and transnational promotion of an outdoor tourism product linked to European greenways, and on the improvement of the capacity building of SMEs located in their vicinity, so that they can tailor their services to the demands of customers and so become more competitive.
The project will result in the creation of special tourism packages related to outdoor sporting activities; a European catalogue of “greenways outdoor” tourism products will be created together with a “catalogue of professional services and equipment around greenways” to be used by tour operators and end users. Mass participation events will be held (e.g. marathons, cycle tours, Nordic walking, for all) to attract new customers. Joint dissemination and promotion activities will be implemented on a pan-European scale through workshops and conferences, participation in specialized fairs, the creation of a European greenways outdoor award, a European photo competition, web page, blogs, press trips. The competitiveness of the companies related to greenways tourism will be enhanced and their integration in tourism products promoted.
Public-private collaboration will be encouraged to facilitate the creation of a greenways tourism product. The sum of the actions to be developed will make substantial progress in achieving recognition for the European greenways brand as a suitable product for outdoor tourism.
EGWA members will have the opportunity to participate directly in activities that will be carried out within Greenways Outdoor project (inclusion on the catalogues, participation on workshops and specialized fairs, great promotion) and furthermore will benefit from the result of the project from a whole.
Completed Activities within the Project:
- Project kick-off meeting in Dona Mencia (Spain) and Study tour (July 2015)
- Participation at EGWA General Assembly and Award Cermony (Namur, Belgium, November 2015)
- Participation at Project Workshop during Fitur 2016 (Madrid, Spain, January 2016)
- Participation at Balttour 2016 exhibition and promotion of Greenways and the project (Riga, Latvia, February 2016)
Greenways Outdoor Tourism offers (packages) developed within project:
To book any of the packages, please, contact the cycling operator BalticCycling here
Related activities outside Project Budget:
- Promotion of the Project and Greenways in Latvia in tourism trade fairs at:
- TT Warsaw 2015 (Poland)
- Vakantiebeurs 2016 (The Netherlands)
- Adventur 2016 (Lithuania)
- Tourest 2016 (Estonia)
- ITB Berlin 2016 (Germany)
This publication is part of the project „Greenways Outdoor: Creation and transnational promotion of outdoor tourism product linked to European Greenways” which has received funding from the European Union’s COSME Programme (2014-2020).
The content of this publication represents the views of the author only and is his/her sole responsibility; it cannot be considered to reflect the views of the Executive Agency for Small and Mediom-sized Enterprises or any other body of the European Union. The European Commision and the Agency do not accept any responsibility for use that may be made of the information it contains.